This content reveals 20 top keywords on Google – worldwide. In 2022, “YouTube” was the most searched term on Google for the second year in a row. And – as you probably know – Google owns YouTube, so this is a big win for the search engine giant.
We’ve compiled a list of the most searched terms on Google for the US, UK, and world, as well as the site with the most traffic for that search term, and even included out an analysis, because we love that. So who and what is in the top 100 and what does that mean for 2023? Let’s dive into…
20 top keywords on Google – worldwide
| # | Search term | Monthly Search Volume | Yearly Traffic | Organic | Paid | Traffic Leader |
| 1 | youtube | 387.75M | 3.16B | 3.04B | 118.34M | youtube.com |
| 2 | 322.60M | 1.7B | 1.69B | 43.12M | facebook.com | |
| 3 | pornhub | 198.77M | 205.26M | 205.26M | 0 | pornhub.com |
| 4 | weather | 189.56M | 60.83M | 56.22M | 4.61M | weather.com |
| 5 | translate | 178.48M | 19.15M | 19.15M | 2.55K | translate.google.com |
| 6 | amazon | 171.59M | 527.86M | 378.36M | 149.50M | amazon.com |
| 7 | google translate | 140.65M | 37.43M | 37.42M | 1.43K | translate.google.com |
| 8 | xvideos | 138.88M | 131.54M | 131.54M | 0 | xvideos.com |
| 9 | gmail | 135.21M | 235.65M | 234.70M | 955.50K | gmail.google.com |
| 10 | 117.25M | 439.08M | 430.04M | 9.03M | instagram.com | |
| 11 | whatsapp web | 115.89M | 1.38B | 1.38B | 26.60K | whatsapp.com |
| 12 | traductor | 112.86M | 6.02M | 6.02M | 0 | translate.google.com |
| 13 | nba | 103.62M | 28.29M | 28.29M | 0 | youtube.com |
| 14 | xnxx | 96.48M | 77.16M | 77.16M | 0 | xnxx.com |
| 15 | 96.14M | 223.07M | 223.02M | 46.98K | google.com | |
| 16 | 95.44M | 344.18M | 344.17M | 9.28K | twitter.com | |
| 17 | porn | 66.43M | 49.05M | 49.05M | 0 | pornhub.com |
| 18 | google maps | 62.97M | 133.96M | 133.96M | 1.94K | maps.google.com |
| 19 | netflix | 58.98M | 890.33M | 887.06M | 3.27M | netflix.com |
| 20 | hotmail | 57.86M | 724.44M | 724.41M | 29.82K | live.com |
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